Course Description

The aim of this one-year course is to provide students with the necessary skills to enable them to work in the practical area of event management and public relations. The course develops the students understanding of public relations, event management, marketing and advertising and their role in the business environment. Students acquire practical experience by completing a two-week work placement in the second term of the course.

• Public Relations
• Event Production
• Behavioural Studies
• Marketing
• Advertising
• Desktop Publishing
• Word Processing
• Photography
• Communications
• Work Experience
• Mathematics (optional)

The course equips students with the skills to work in sales promotion, publicity, event organisation and management which can include concerts, award ceremonies, conferences etc.

Students who successfully complete this course are awarded a FETAC Level 5 Award in Business Studies (BBSXX)

DIT: Event Management (DT 413)
DIT: Business Studies (DT 315)
DIT: Marketing (DT 303)
DIT: Retail Marketing (DT 322)
DCU: International Relations (DC 231)
IADT: Business and Arts Management (DL 242)
Carlow IT: Communications and Public Relations (CW808)
Dundalk IT: Public Relations (DK815)