Introduction to e-Marketing 
Introduces you to this exciting subject area which builds on your existing knowledge of traditional marketing and you explore the development of both.

Social Media Marketing:
Create a Facebook page for you business - get the conversation started with your target audience! Expose you and your business to the benefits of other social media such as Twitter, Linkedin, and YouTube. Go social and increase the visibility of your business.

Email Marketing:
Learn how to create & send emails to customers as a new eMarketing tool that’s free!
Create email newsletters for your business.

Online Advertising:
Otherwise known as PPC or pay-per-click advertising. Learn why you should use Google Adwords for your business. Learners will see real-life examples and successful campaigns in action.

Understanding e-Customers 
Who are our online customers and how do they differ to offline customers? Learn about the issues and concerns our customers have. What entices customers back to a site? Explore ways in which customers go through the online buying process.

E-Customer Relationship Management 
Existing customers are, on average, five times more profitable than new customers, which makes Customer Relationship Management a vitally important area to consider. Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process.

Podcasting:
Understand the power of the podcast in the business world today. Appreciate the real importance of podcasts in eMarketing for your business. You will have the opportunity to create and upload your very own podcast.

Blogging:
Learners will appreciate the concept of a blog, who uses it in business today. They will develop the skills to create and use a blog.

Marketing Campaigns:
Follow digital marketing campaigns and use your knowledge and expertise of e-tools to measure their effectiveness.
Plan a digital marketing campaign from start to finish/inception to completion.